When crafting a video for your company it’s often best to start by asking yourself what’s the best way to get my message out to potential clients. That’s exactly what The Digital Academy did when we start coloration of their latest video. They simply wanted to their viewers to know about the services they offered. The choice to go with the tried and true formula of having someone of power, in this case the owner, addressing the audience directly. One of the key responsibilities of an editor is to make choices based on where the video is going to end up. In the case of the Digital Academy, it was going to go to three places. A newsletter, webpage, and YouTube. I created a heads-n-tales contact card that started at curtain, the start of the video. This way the thumbnail image would act as a business card. I greatly enjoyed working with The Digital Academy and would like to recommend them to any business looking to pump up their client influx.